Law Practice
Dec. 29, 1999
Good Marketing Will be Essential to Future Firms
Marketing is a key weapon in helping firms face the increased competition for clients and qualified lawyers.
Law has adapted less rapidly than other industries to the necessity of marketing. This is caused in part because of traditional concerns about the propriety of "advertising," and a hesitancy to self-promote. But the days when word of mouth was enough to generate business are long gone.
Today, the...
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