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Entertainment & Sports

Aug. 6, 2024

How 'going to the videotape' unrolled the next wave of NCAA antitrust litigation

More former athletes have filed suits against the NCAA for use of their images in March Madness promos and highlight reels. These cases underscore the need for stronger NIL regulation - and perhaps unionization - to keep the action on basketball courts instead of our courtrooms.

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The limits of name, image and likeness (NIL) rights in college sports continue to be tested in various ways. Despite the $2.8 billion settlement in House v. NCAA earlier this year, which isn't close to resolving, several antitrust suits are still in motion and new ones are cropping up. Players who graduated, turned pro or moved on years ago are joining in the fight to protect their rights. The enormity and span of these cases vary, but their common thread - NIL rights and compensati...

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