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Entertainment & Sports,
Intellectual Property

Aug. 29, 2024

SAG-AFTRA agreement with Narrativ allows actors to monetize digital replicas of their voice

SAG-AFTRA has finalized an agreement with Narrativ to allow actors to monetize digital replicas of their voices for use in digital audio ads, addressing key concerns about consent, compensation, and control.

Christina Gagnier

Partner, Jeffer Mangels Butler & Mitchell LLP (JMBM)

Nate Shaw

Partner, Jeffer Mangels Butler & Mitchell LLP (JMBM

Michael Strub

Jeffer Mangels Butler & Mitchell LLP (JMBM
Shutterstock

Finalized last week, SAG-AFTRA has reached a deal with the AI platform Narrativ to allow its members to license digital replicas of their voice for use in digital audio ads. This agreement will serve as an Addendum to SAG-AFTRA's existing Audio Commercials contract.

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