Four years ago Daniel Burke joined St. John Knits as the women's luxury label best known for its conservative knit suits faced a fashion crisis. Sales were down and in the company's zeal to attract a younger consumer, the strategy only served to alienate some of the core clientele of older, affluent women that had propelled St. John to success.
While Burke's role at the company does not have him dyeing yarn or designing new product lines, he has injected ... (continued)