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Oct. 19, 2015

Patricia M. Wyrod

Personalized Beauty Discovery Inc. San Mateo

Read more about Patricia M. Wyrod...

SAN MATEO - Combining e-commerce with social networking has proven fruitful for cosmetics startup Personalized Beauty Discovery Inc., better known as Ipsy.

Founded in 2011 by YouTube makeup demonstrator Michelle Phan, the company managed to grow on just $2.8 million in venture capital funding until two months ago when Ipsy landed a $100 million capital infusion.

That's a huge boost for any startup company... (continued)

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