Facts

Plaintiff Brendan Peacock brought this action alleging that Defendant misled Plaintiff and others by marketing and selling "The Original Olympia Beer" as using naturally filtered, artisan water from Tumwater, Washington despite the product being brewed elsewhere in the country using lower quality water and brewing methods. Plaintiff brought a claim under California's Business and Professions Code, section 17200, also known as the Unfair Competition Law. Defendant moved for summary judgment.

PLAINTIFF'S CONTENTIONS: Plaintiff contended that Defendant's marketing practices misled to consumers to believe that the water in the beer is from the Olympia area of Washington State.

DEFENDANT'S CONTENTIONS: Defendant contended that a reasonable consumer would not likely be deceived by its marketing of Olympia Beer, and that Plaintiff established no economic injuries.

Result

Defendant's motion for summary judgment was granted.