In Re NJoy Inc. Consumer Class Action Litigation
Published: Mar. 26, 2016 | Result Date: Feb. 2, 2016 | Filing Date: Jan. 1, 1900 |Case number: 2:14-cv-00428-JFW-JEM Bench Decision – Class Certification Denied
Court
USDC Central
Attorneys
Plaintiff
Brian D. Chase
(Bisnar Chase LLP)
Demet Basar
(Wolf, Haldenstein, Adler, Freeman & Herz LLC)
Kate M. McGuire
(Wolf, Haldenstein, Adler, Freeman & Herz LLP)
Betsy C. Manifold
(Wolf Haldenstein Adler Freeman & Herz LLP)
Shannon L. Hopkins
(Levi & Korsinsky LLP)
Jerusalem F. Beligan
(Bisnar Chase LLP)
Jeff S. Westerman
(Westerman Law Corp.)
Rachele R. Rickert
(Wolf, Haldenstein, Adler, Freeman & Herz LLP)
Janine L. Pollack
(Calcaterra Pollack LLP)
Francis M. Gregorek
(Wolf Haldenstein Adler Freeman & Herz LLP)
Defendant
Lindsey B. Mann
(Troutman, Pepper, Hamilton & Sanders LLP)
Edward S. Kim
(Gordinier, Kang & Kim LLP)
Paul L. Gale
(Troutman Sanders LLP)
Siavash Daniel Rashtian
(Troutman Sanders LLP)
Facts
Plaintiffs filed a putative class action against N-JOY Inc.
Contentions
PLAINTIFFS' CONTENTIONS:
Defendant allegedly violated Florida's unfair trading laws and California's consumer protection and unfair competition laws by misleading consumers, through advertisements, that defendant's e-cigarettes were safer than traditional cigarettes. Plaintiffs moved for class certification.
DEFENDANT'S CONTENTIONS:
Defendants claimed that plaintiffs' damages model failed to calculate damages, warranting denial of class certification. Defendant also claimed plaintiffs lack standing to bring an omissions claim. Moreover, defendant contended that studies demonstrated that e-cigarettes were safer than traditional cigarettes.
Result
The court denied class certification due to an inadequate damages model.
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