Facts

Yellow Cab Co. of Sacramento sued Michael Steiner and his company, the Yellow Cab Co. of Elk Grove Inc., for trademark infringement and unfair competition.

PLAINTIFF'S CONTENTIONS:
Plaintiff claimed customers associated the name Yellow Cab with its company, established in 1917. Further, the term does not refer to a brand name, but rather a specific New York City requirement that its cabs be yellow.

DEFENDANT'S CONTENTIONS:
Defendant contended the name was generic name for cab companies around the world.

Damages

Plaintiff demanded defendant's profits since inception, an injunction to prevent defendant from using the Yellow Cab name, and $1 in damages.

Result

Defense.

Deliberation

two hours

Poll

6-0

Length

six days