Confidential
Settlement – $3,750Judge
Court
L.A. Superior Pomona
Attorneys
Plaintiff
Defendant
Facts
From 1998, defendant advertising medium competed with plaintiffÆs advertising medium by competitive yellow
pages businesses. This lawsuit was instituted as a result of claims on the defendantÆs yellow pages of an
audited circulation of 100,000 copies and distribution of over 400,000 copies in the United States with a
guaranteed printing quantity of over 100,800 copies with a money back guarantee. Documents from the
printers revealed less copies were printed than claimed.
The defendant cross-complained contending that plaintiff had engaged in unfair competition and inducing
breach of contract.
Settlement Discussions
The plaintiff demanded attorney fees and costs and injunction concerning the circulation claims in the defendantÆs yellow pages.
Damages
The plaintiff requested an injunction, enjoining the defendant from making false advertising claims.
Other Information
The court entered a permanent injunction barring the defendant from making any untrue or misleading statements in its advertising.
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