Insurance
Jul. 13, 1999
'South Bay' May Limit Unfair-Competition Claims
By Rex Heeseman The plaintiffs' bar has eagerly embraced the Unfair Competition Act, Business and Professions Code Section 17200 et seq., principally because the UCA's broad definition of "unfair competition" includes "any unlawful, unfair or fraudulent business act or practice" and permits challenge of "unfair, deceptive, untrue or misleading advertising." Beyond this statutory expansiveness are judicial views, such as "the definition of what is 'unfair' must vary with the
The plaintiffs' bar has eagerly embraced the Unfair Competition Act, Business and Professions Code Section 17200 et seq., principally because the UCA's broad definition of "unfair competition" includes "any unlawful, unfair or fraudulent business act or practice" and permits challenge of "unfair, deceptive, untrue or misleading advertising." Beyond this statutory expansiveness are judicial views, such as "the definition of what is 'unfair' must vary with the facts of each case." ...
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