In 1980, linguist George Lakoff and philosopher Mark Johnson shook up the prim and proper world of linguistics by their publication of "Metaphors We Live By." They argued that metaphors are not matters of linguistic construction. Metaphors extend well beyond language. Rather, they are primarily a conceptual construction. Metaphors structure what we perceive, how we think and how we act. Reminding us that the essence of a metaphor is an understanding and experience of one thing in terms o...
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