Intellectual Property
Aug. 18, 2000
Likelihood of Confusion
Must trademark owners police against use of virtually identical marks in remote fields because of Internet marketing?
By R. J. Heher
With three recent cases, the 9th U.S. Circuit Court of Appeals has arguably expanded a trademark owner's duty to police its mark and a potential junior user's obligation to search use of marks used to identify even unrelated goods and services when identical or "overwhelming similar" terms are used i...
With three recent cases, the 9th U.S. Circuit Court of Appeals has arguably expanded a trademark owner's duty to police its mark and a potential junior user's obligation to search use of marks used to identify even unrelated goods and services when identical or "overwhelming similar" terms are used i...
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