Alternative Dispute Resolution
Sep. 17, 2021
The Elephant Test
First, think of an elephant. It probably took you only an instant to picture an elephant, or think something about an elephant. Now, time yourself and try, for one full minute, to not think of an elephant. You will find that it’s extraordinarily difficult.
Robert S. Mann
Neutral
ADR Services, Inc.
Email: rmann@adrservices.com
Robert mediates and arbitrates business, real estate and construction disputes.
As those of you who have read my previous columns know, I am great admirer of the work of the Nobel Prize winning psychologist Daniel Kahneman. Dr. Kahneman won the Nobel Prize in Economics for his work on Prospect Theory -- a theory that challenged decades of assumptions that people made economic decisions in a rational way. He followed this up with a best-selling book, "Thinking Fast and Slow," which sold more than 7 million copies, written when he was 77 years old...
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