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Civil Litigation,
Intellectual Property

May 13, 2024

Federal judge dismisses trademark lawsuit brought by Blue Bottle Coffee

The lawsuit alleged that Southern Technologies' gear and accessories misled consumers into believing its products were endorsed or sponsored by Blue Bottle.

Federal judge dismisses trademark lawsuit brought by Blue Bottle Coffee
US District Judge Charles R. Breyer

A federal judge tossed a trademark infringement lawsuit brought by Oakland coffee roaster Blue Bottle Coffee, writing in his order that there was no evidence that the defendant's gear and accessories caused consumer confusion. 

"Southern Technologies is pleased that the court came to the correct decision in a comprehensive and well-reasoned opinion," said Foley & Lardner LLP partner Victor de Gyarfas. "Our client is thrilled with the result and hopes for con...

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