Litigation & Arbitration
Aug. 27, 2024
Mastering complex concepts: essential strategies for trial lawyers
Success in trial hinges on clearly conveying complex concepts. Simplifying industry jargon with relatable analogies keeps jurors engaged, boosting comprehension, retention, and the chances of winning your case.
Michael E. Gatto
Law Office of Michael E. Gatto PCPhone: (925) 200-0165
Email: mgatto@gattopc.com
Golden Gate Univ SOL; San Francisco CA
As a young prosecutor I was told two-thirds of jurors make up their minds in Opening and only 20% have the intellectual capacity to change their mind if warranted based upon the actual evidence. This is confirmation bias. From that day forward, I have strived to ensure I effectively communicate with diverse jurors.
Complex cases, such as medical malpractice and product liability, have a unique vocabulary. Employment and other cases come with industry-re...
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