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Mar. 2, 2014

Deanna J. Chechile

Senior Vice President and General Counsel for Bare Escentuals Beauty Inc. San Francisco

Read more about Deanna J. Chechile...

Once just a tiny player in the highly concentrated beauty market, Bare Escentuals Beauty Inc.'s bareMinerals makeup line helped pioneer an industrywide interest in mineral-based makeup. The company, which began by selling its products only through direct-to-consumer channels such as infomercials and home shopping network QVC Inc., is now expanding globally with the help of Japanese cosmetics giant Shiseido Co. Ltd., which in 2010 acquired the company for $1.7 billion.

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