Church & Dwight Co. Inc. v. The Clorox Company
Published: Mar. 5, 2011 | Result Date: Feb. 2, 2011 | Filing Date: Jan. 1, 1900 |Case number: 1:11-cv-00092-DAB Bench Decision – Withdrawn without prejudice
Court
SD New York
Attorneys
Plaintiff
Defendant
Facts
Church & Dwight Co. Inc. filed a lawsuit against Clorox Co. over its cat litter.
Contentions
PLAINTIFF'S CONTENTIONS:
Church & Dwight claimed that Clorox's advertisement for its Fresh Step cat litter disparaged its Arm & Hammer Super Scoop cat litter. The complaint further alleged that Clorox's ad misled consumers by showing that cats refused to use litter boxes containing Super Scoop, and instead preferred boxes containing Clorox's Fresh Step. It further challenged Clorox's references to "lab tests," which Church & Dwight contended Clorox relied upon to support an alleged claim of cat preference. The complaint alleged, however, that "cats do not talk."
Result
Clorox discontinued the challenged advertisement, and subsequently, Church & Dwight dismissed the complaint against Clorox.
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