Facts

The Federal Trade Commission brought a complaint for a permanent injunction and other injunctive relief against GetAwayGrey LLC and Robin Duner-Fenter, individually and as an officer of GetAwayGrey LLC relating to claims that, the Get Away Grey dietary supplement reversed or prevented the formation of gray hair.

PLAINTIFF'S CONTENTIONS:
The FTC contended that defendants violated Sections 5(a) and 12 of the FTC Act in connection with the labeling, advertising, marketing, distribution and sale of the Get Away Grey dietary supplement by engaging in deceptive acts or practices and false advertisements. It alleged that the supplement was promoted as effective in reversing or preventing the formation of gray hair even though the efficacy of such representations was false or unsubstantiated. It also contended defendants falsely claimed that the results were scientifically proven.

Result

The parties entered into a settlement in which defendants were prohibited from making unsubstantiated claims that the product reversed or prevented gray hair. It was also prohibited from making other unsubstantiated health-related claims. Additionally, a monetary judgment for $1,817,939 was entered against defendants.

Other Information

FILING DATE: May 13, 2015.