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Business Law
Unfair Competition
Placement, Use, Maintenance and Operation of Outdoor Advertising

People of the State of California, City of Los Angeles, a municipal corp. v. CBS Outdoor, Inc., a Delaware corp.; Mountain Real Estate Assets, Inc., a Delaware corp.; The New Figueroa Hotel, Inc., a California corp.; West Washington Properties, LLC, a California limited liability co.; Vinewood, LLC, a Delaware limited liability co.

Published: Apr. 9, 2011 | Result Date: Feb. 28, 2011 | Filing Date: Jan. 1, 1900 |

Case number: BC454211 Settlement –  $4,000,000

Court

L.A. Superior Central


Attorneys

Plaintiff

Capri Maddox

Jeffrey B. Isaacs

Carmen A. Trutanich
(Tucker Ellis LLP)


Defendant

Jeanne A. Fugate
(King & Spalding LLP)

David K. Willingham
(King & Spalding LLP)

Christopher G. Caldwell
(Caldwell Hammer LLP)


Facts

CBS Outdoor maintained large-format signs on four buildings in Hollywood and downtown Los Angeles. One location at the Figueroa Hotel had adhesive vinyl advertisements on both the north and south sides of the building.

Contentions

PLAINTIFFS' CONTENTIONS:
The City of Los Angeles filed suit against CBS, alleging the company went beyond the permits limits agreed to by the City by placing supergraphics instead of painted murals on three buildings.

DEFENDANTS' CONTENTIONS:
CBS contended it had the proper permits for the signs and operated all of the signs legally and appropriately.

Result

The parties reached a settlement for $4 million. As part of the settlement, CBS Outdoor agreed to keep advertising off one of the four buildings. However, CBS Outdoor can continue to have painted advertising on the other three buildings and is entitled to seek permits or other clarification of its authorization to use vinyl at those locations, with the City reserving the right to oppose such use.


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