Stephen Trewin and Joseph Farhatt, on behalf of themselves and all others similarly situated v. Church & Dwight Co. Inc.
Published: Mar. 21, 2015 | Result Date: Feb. 4, 2015 | Filing Date: Jan. 1, 1900 |Case number: 3:12-cv-01475-MAS-DEA Settlement – $1,500,000
Court
USDC New Jersey
Attorneys
Plaintiff
James C. Shah
(Miller Shah LLP)
Jayne A. Goldstein
(Shepherd, Finkelman, Miller & Shah LLP)
Charles E. Schaffer
(Levin, Sedran & Berman LLP)
Adam J. Levitt
(DiCello Levitt)
Natalie F. Bennett
(Shepherd, Finkelman, Miller & Shah LLP)
Defendant
Baldassare Vinti
(Proskauer Rose LLP)
Facts
Stephen Trewin and Joseph Farhatt filed a class action against Church & Dwight Co. Inc. concerning Arm & Hammer Essentials deodorant with the old label stating, "Natural Deodorant."
Contentions
PLAINTIFFS' CONTENTIONS:
Plaintiffs contended that the deodorant with the old "Natural Deodorant" label was misleading because the ingredients were not all natural and included a synthetic bacteria, triclosan, that could possibly damage hormones and also contribute to the growth of super bugs.
DEFENDANT'S CONTENTIONS:
Defendant denied the allegations.
Result
The parties reached a settlement that provided both injunctive and monetary relief. As part of the injunctive relief, Church & Dwight agreed to make changes to the labels. Church & Dwight would no longer use the words "Natural Deodorant" nor state that the product would provide "Natural Protection." Church & Dwight also agreed to pay $1.5 million in settlement, and up to $420,000 in attorney fees and expenses. Eligible class members could receive up to $4 in cash refund.
Other Information
FILING DATE: March 9, 2012.
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