Facts

Nicole Polizzi, aka Snooki, filed suit against Excel Brands LLC, claiming its product was similar to her brand.

PLAINTIFF'S CONTENTIONS:
Polizzi protested Excel Brands' marketing of its "Snazzy Woman" perfume, based on Excel's express admission that Snazzy Woman was a version of Polizzi's perfume, "Snooki by Nicole Polizzi." She then filed suit against Excel for violation of the New York Civil Rights Law and slogan infringement.

DEFENDANT'S CONTENTIONS:
Excel moved to dismiss Polizzi's causes of action for failure to state a claim. Excel asserted that its actions were legal under New York law, and that Polizzi's suit was baseless.

Result

The parties entered into a stipulated judgment, where the court granted a permanent injunction against Excel. The injunction prohibited Excel from using Polizzi's image through photograph, likeness, voice, or any other associated trade names in association with its own products.