This is the property of the Daily Journal Corporation and fully protected by copyright. It is made available only to Daily Journal subscribers for personal or collaborative purposes and may not be distributed, reproduced, modified, stored or transferred without written permission. Please click "Reprint" to order presentation-ready copies to distribute to clients or use in commercial marketing materials or for permission to post on a website. and copyright (showing year of publication) at the bottom.

Consumer Law
Advertising
Unfair Competition Law

David Johns and Marc Bordman, on behalf of themselves and all others similarly situated and the general public v. Bayer Corporation, Bayer Healthcare LLC

Published: Mar. 22, 2014 | Result Date: Apr. 10, 2013 | Filing Date: Jan. 1, 1900 |

Case number: 3:09-cv-01935-AJB-DHB Summary Judgment –  Defense

Court

USDC Southern District of California


Attorneys

Plaintiff

Andrew S. Friedman
(Bonnett, Fairbourn, Friedman & Balint PC)

John Climaco

Van Bunch

Patricia N. Syverson
(Bonnett, Fairbourn, Friedman & Balint PC)

Elaine A. Ryan
(Bonnett, Fairbourn, Friedman & Balint PC)

John Peca Jr.

Frank Piscitelli Jr.

Thomas J. O'Reardon II
(Blood, Hurst & O'Reardon LLP)

Timothy G Blood
(Blood Hurst & O'Reardon LLP)


Defendant

Shirli F. Weiss
(DLA Piper LLP)

Julie Hussey

Ryan T. Hansen
(Brownlie Hansen LLP)


Facts

David Johns and Marc Bordman filed a class action against Bayer Corp. and Bayer Healthcare LLC in connection with the One A Day Men's 50+ Advantage and One A Day Men's Health Formula, products manufactured, distributed, and sold by Bayer.

Contentions

PLAINTIFFS' CONTENTIONS:
Plaintiffs contended that Bayer had a long history of misrepresenting on product packaging, commercial advertisements, website, and other marketing materials that selenium, a key ingredient in the above-mentioned products, had the ability to reduce the risk of prostate cancer. However, there was no evidence supporting Bayer's claims. In fact, recent studies showed that selenium does not prevent or reduce the risk of prostate cancer in men. Rather, it may actually cause diabetes. As a result, plaintiffs lost money for buying the deceptive products. Plaintiffs sued Bayer for violating the Unfair Competition Law and relief under the California Legal Remedies Act. Plaintiffs also asserted a claim for unjust enrichment.

DEFENDANT'S CONTENTIONS:
Bayer filed a motion for summary judgment, on the ground that there was no genuine issue of material fact as to plaintiffs' claims. Bayer contended that plaintiffs' claim regarding Bayer's statement: "Selenium may reduce the risk of certain forms of cancer" were preempted by federal law. Plaintiffs other claims regarding Bayer's statements likewise fail because they lack substantiation and cannot prove that those statements were false. Bayer also contended that recovery in this case under the CLRA and the UCL was limited to the difference between the price paid for the disputed products.

Damages

Plaintiffs sought a refund of the purchase price and disgorgement of Bayer's profits.

Result

The court granted Bayer's motion for summary judgment on the lack of substantiation theory.


#84683

For reprint rights or to order a copy of your photo:

Email jeremy@reprintpros.com for prices.
Direct dial: 949-702-5390