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Consumer Law
False Advertising
Unfair Competition Law

Timothy Boris, Bonnie Cooper, Tony F. Girard, and Erika Newsome, on behalf of themselves and all others similarly situated v. Wal-Mart Stores Inc., Walmart.Com

Published: May 3, 2014 | Result Date: Apr. 9, 2014 | Filing Date: Jan. 1, 1900 |

Case number: 2:13-cv-07090-ABC-FFM Bench Decision –  Dismissal

Court

USDC Central


Attorneys

Plaintiff

Edwin Kilpela

Brian Penny

Jennifer M. Miller

Jonathan D. Miller
(Nye, Stirling, Hale, Miller & Sweet LLP)

Benjamin Sweet
(Nye, Stirling, Hale, Miller & Sweet LLP)

Lester L. Levy

Michele F. Raphael

Matthew Insley-Pruitt
(Wolf Popper LLP)


Defendant

Frank C. Rothrock
(Shook, Hardy & Bacon LLP)

Paul La Scala


Facts

Timothy Boris, Bonnie Cooper, Tony Girard, and Erika Newsome, filed a class action against Wal-Mart Stores Inc. and Walmart.Com, in connection with the marketing of its product.

Contentions

PLAINTIFFS' CONTENTIONS:
Plaintiffs contended that Wal-Mart deceptively marketed its Equate Migraine medication as being more effective, and charging two to three times more than its Equate Extra Strength Headache Relief medicine, when both products contained the exact same active ingredients in the same amounts. Plaintiffs asserted causes of action for violation of the False Advertising Law, Unfair Competition Law, California Consumer Legal Remedies Act, New Jersey Consumer Fraud Act, New York General Business Law, unjust enrichment/restitution, and breach of the covenant of good faith and fair dealing.

DEFENDANT'S CONTENTIONS:
Wal-Mart moved to dismiss plaintiffs' complaint for failure to state a claim, federal preemption, and other grounds.

Result

The court dismissed plaintiffs' complaint for failing to state a claim.


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