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Consumer Law
Misrepresentation
False Advertising

Carol D. Smith, on behalf of herself and all others similarly situated v. Wm. Wrigley Jr. Company

Published: Oct. 30, 2010 | Result Date: Oct. 5, 2010 | Filing Date: Jan. 1, 1900 |

Case number: 0:09-cv-60646-JIC Settlement –  $6,000,000

Court

USDC Florida


Attorneys

Plaintiff

Jonathan M. Bornstein

Thomas J. O'Reardon II
(Blood, Hurst & O'Reardon LLP)

Timothy G. Blood
(Blood, Hurst & O'Reardon LLP)

Cullin A. O'Brien
(Cullin O'Brien Law P.A.)

John B. Patterson


Defendant

Holly M. Conley

Nathan P. Kitchens

Robert J. Shaughnessy
(Klinedinst, PC)

Omar O. Ortega
(Pierre Pierre Law PC)

Eric C. Wiener

Dane H. Butswinkas

Thomas G. Hentoff


Facts

In May 2009, plaintiffs sued defendant Wm. Wrigley Jr. Co., which produced Eclipse chewing gum and mints, alleging that defendant engaged in misleading advertising in relation certain gum and mint products.

Contentions

PLAINTIFF'S CONTENTIONS:
Plaintiffs contended that defendant falsely stated that its products had natural germ killing properties

DEFENDANT'S CONTENTIONS:
Defendant denied the allegations.

Result

The parties reached a settlement, under which defendant agreed to create a fund of $6 million to reimburse customers up to $10 for purchases, as well as an extra $1 million if required to satisfy the claims. In addition, defendant agreed to alter its marketing in relation to the products.

Other Information

FILING DATE: May 1, 2009.


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